Stories are a hot topic in marketing because they have been shown to be superior to facts in getting attention, being remembered, in changing opinions, in stimulating social activity, developing emotion, and curiously, even in communicating facts. Many firms have added journalists, editors, and filmmakers to their staffs to create or find meaningful stories and present them in a compelling way.
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From your company name, slogan to your employee's business cards, marketing, sales materials to your social media pages and your website you create impressions, opinions and ultimately perceptions about your company, your products and services. Every interaction with potential and existing customers, every point of communication, every letter, every email, every marketing event is an opportunity for you to create and reinforce your company’s image as a perception in the minds of your potential and existing customers.